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Bookmaker Coupons Explained: All You Need To Know

  • Written by David Bet
Bookmaker Coupons Explained: All You Need To Know
Betting coupons are a real tradition when it comes to betting and continue to be available across betting shops globally. They hark back to the days before the internet and online bookmakers and provide customers all the information they need to know in one slip. But what are bookmaker coupons and how do you use them? Here at Bet & Skill many of our experts learned their craft through coupons and below you’ll find all you need to know about them...

What Are Bookmaker Coupons?  

We’ll start with what bookmaker coupons actually are. Essentially they are slips of paper found in betting shops, although they are also accessible online too these days, which offer all the odds on a particular market.

They are most commonly found in football betting, and allow you to easily place a bet on a match as well as being able to mark the bet as a single, double, treble or as part of an accumulator. All you’re required to do is tick the appropriate boxes and pass your slip to the cashier at the bookmaker and hand over your stake.

A bookmaker coupon will include all the fixtures of the day available to bet on along with the odds of that particular market. For example, if you were to use a coupon to play the Match Result market, you would see three columns with one for home win, one for away win and one column for the draw.

All you’re required to then do is tick the box with the result you predict and place your bet.

William Hill Betting bonus

Varieties of Bookmaker Coupons 

There are a wide range of coupons offered by bookmakers these days, with them all being used in exactly the same way.

Among the most popular coupons is the BTTS coupon. Betfred are renowned for offering this and you’ll probably recognise it as Goals Galore.

The BTTS market is one in which a player must correctly predict that both teams will score in a game. It’s a popular market in online sports betting, particularly combined with a Match Result bet and in coupon form it’s just as popular.

It’s played by ticking “yes” or “no” on the coupon in the appropriate fixtures and placing your stake. You can do this as a single, or an accumulator, with boxes in the coupon to select depending on which.
Naturally, in order to win your selections must then be correctly predicted.

However, there really are dozens of coupons offered by a range of bookmakers, with coupons for the below also commonly found.

List of Popular Football Betting Coupons:


  • Correct score coupon
  • BTTS Coupon
  • Match Result and BTTS
  • Weekend Matches Coupon
  • Midweek Coupon
  • Two up and collect Coupon
  • Overs/Unders Coupon
  • Double Chance Coupon
  • First Half Over/Under 1.5 goals

All are relatively self explanatory, with Weekend and Midweek coupons used to select the match winners on the particular dates, while 2 up and collect is a coupon in which if your selected team goes two up at any time of the fixture your bet wins regardless of the final score.

First Half Over/Under 1.5 goals is another popular market similar to BTTS and is essentially a coupon that allows you to predict the number of goals in a game. In this particular example, you would have to predict whether there is going to be two or more goals within a game. You would tick “yes” or “no” in exactly the same fashion as a BTTS coupon.

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Where Can I Find Bookmaker Coupons?  

You’ll find coupons both online and in betting shops, with all the major players offering them. William Hill have a particularly extensive selection of coupons and "Match Result & BTTS" or "Match Result and 3 or More Goals" some of the more popular.

However, you’ll find them available with most bookmakers including the likes of Paddy Power, Coral and more, with a range of different leagues available to bet on from the Premier League, right down to League Two and European leagues.

To find our favourite bookmakers offering coupons, head to our Bookmakers page where you’ll find a full list of trusted sites to play at along with full reviews and some of the best betting offers around. 

The following are the best free bets for UK players selected for you by the BetAndSkill team. Are you based in Britain? Choose your favourite offer, click the 'Claim' button and enjoy your betting bonus in a few simple steps! Otherwise, scroll this page to see the betting offers for non-UK customers.

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    €30 free bet bonus
    New customers only. Min qualifying bet €10. 100% Free Bet credited to Free Bet Balance upon a successful deposit. To activate the Free Bet a customer MUST place bets totalling the value of their 1st deposit (up to €30). Min odds 3/4 (single), 2/5 (EW), 2/5 (system bets) or greater. 1x Wagering. Free Bet expires after 7 days. Offer is only available to customers who deposit using Debit/Credit or Paypal. 18+.begambleaware.org. T&Cs Apply.
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LATEST FREE BETS & EXCLUSIVE OFFERS

Find below the latest free bets launched by our trusted bookmakers accepting traffic worldwide (except the United States). Get also exclusive welcome offers by entering our special bonus codes:
  • BETZEST
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    100% match bonus up to €130
    Use bonus code BAS130
    18+. New customers only. Promo code: BAS130. Maximum bonus 100% up to €130. Wagering requirements of 5x in accumulator bets to be fulfilled in 30 days of registration date. Geo restrictions apply. Full T&Cs apply.
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    €/£30 in Free Bets
    Place an acca, get a Free Bet Token of the same value (up to £/€30)
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